Our long term strategy is to build a sustainable international cider-led, multi-beverage business through a combination of organic growth and selective acquisitions.

The medium-term strategic goals for the Group are:

  • to maintain strong brand market combinations in core markets by investing in our premium brands and developing out our multi-beverage platforms
  • to transform our international business through investment in brands and infrastructure and through the development of strategic alliances and acquisitions

thus enhancing future earnings growth.

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